The Toronto event provided a valuable opportunity to connect with a diverse group of investors, from seasoned institutional representatives to engaged individual shareholders. We engaged in meaningful discussions about Vitalist's ongoing developments, including the progress of VitalOS and our recent partnership with Reebok. Most importantly, we had the opportunity for frank and sometimes heated discussions about major issues plaguing the Canadian capital markets, such as short selling, liquidity issues, and the necessary regulatory reforms.

Key Takeaways from Toronto Investment Community

Amidst the excitement, our conversations highlighted persistent challenges facing publicly traded Canadian companies. 

• Naked short selling concerns affecting market stability  and organizations like Save Canadian Mining which as they describe their goals “is a movement to return market rules to the fair and transparent standard that helped deliver prosperity for over 142 years.” 
• Liquidity challenges in Canadian markets, particularly the movement to managed products and fee based brokerages. Or This piece by Connor, Clark & Lunn argues that Canadian small-cap equities have become a "forgotten asset class" because of a shift towards global equities and diversified small-cap allocations. 
• Need for regulatory improvements to support growth companies Like this very direct and recent announcement acknowledging the need for competitiveness, showing regulators are aware of the issues and are starting to make changes. Where the CSA is introducing measures to reduce regulatory burden, make it easier and more cost-effective for companies to go public, maintain a listing, and raise capital by:
  
  • Reducing required audited financial statements for IPOs from three years to two.
  • New prospectus exemptions for companies raising additional capital post-IPO.
  • Increasing investment limits in the offering memorandum exemption for certain eligible investors in some provinces.

 Since our public listing in  June 2021, we navigated the unprecedented uncertainties of the COVID-19 pandemic. We acknowledge that our updates to the market weren't as frequent or robust as they could have been during that turbulent period. It was a time of immense unpredictability, and like many companies, we were grappling with daily shifts and a constantly evolving landscape. This experience taught us valuable lessons about the critical importance of consistent communication, even during uncertain times..

Building Trust Through Engagement

Successful investor relations in today’s market requires creativity and proactive engagement beyond regulatory filings. . Events like Neil Locke's PGA gathering in Toronto are absolutely vital. They provide an invaluable platform for:

• Direct, Transparent Conversations: No PR filter, just direct interaction. This allows us to answer your questions, address your concerns, and share our vision directly. It builds a human connection that quarterly reports simply can't.
• Building Relationships: It's about meeting you, our shareholders, face-to-face. Understanding your perspectives and letting you see the passion and dedication behind Vitalist.
• Educating the Market: Many investors new to Vitalist benefit immensely from hearing directly from the leadership team. We can explain the nuances of our technology, the market opportunity, and our strategic decisions in a way that resonates.

Listening to Feedback: Your insights are incredibly valuable. These events are a two-way street, giving us crucial feedback on how the market perceives Vitalist and where we can improve.

Recent Milestones Driving Momentum

Trust builds through consistent execution and transparency.. Our recent achievements demonstrate commitment  to building shareholder value. 

• the $2.5 million royalty financing representing operational stability
• 5-year Reebok partnership agreement representing significant market validation
• VitalOS technology development advancing smart wearable solutions

These milestones fuel an active news cycle and ensure that Vitalist's progress is continuously communicated to the market.

Looking Forward: Commitment to Shareholder Value

Our Toronto experience reinforces that proactive investor engagement forms the foundation of long-term value creation. We remain committed to building these connections and maintaining transparent communication as we redefine smart wearable technology with VitalOS. 

Thank you for your continued support and belief in Vitalist!