WHO we are

Our mission

Transform lifes journey through technology that evolves with every step, making powerful insights personally meaningful.

Our team

Kalvie Legat
Kalvie Legat
CHIEF EXECUTIVE OFFICER

Kalvie brings over 20 years of experience in finance and capital markets. Starting out with Canaccord Capital in 2004, his focus has been on corporate finance and institutional sales related to small to mid cap issuers.

Sean Croft
Sean Croft
CHIEF PRODUCT OFFICER

Sean Croft brings over 10 years of product and software experience in the consumer and healthcare industries. Since starting his career in computer systems as a software developer, Sean has passionately created and led teams to build products used by users on a global scale.

CARLEY GEORGE
CARLEY GEORGE
Chief Marketing Officer

Carley is a sales and marketing professional with over 18 years of expertise in marketing and communications. Her career is marked by recognition as one of Canada's 50 Best Executives in Sales and Marketing by The Globe and Mail (2021).‍

David Colleran
David Colleran
CHIEF FINANCIAL OFFICER

Mr. Colleran has over 14 years of experience in financial reporting, audit, planning, and accounting operations. He is a CPA from Ernst and Young, and is experienced in building publicly listed, branded, consumer packaged goods and technology companies. David is passionate about developing and scaling small to mid sized businesses.

Elaine Pan
Elaine Pan
Head of Operations

With over 25 years of proven leadership in sales and operations across the consumer electronics industry, Elaine Pan brings deep global experience and a strong track record of success in managing OEM/ODM, licensing, and international distribution.

Joanne Hruska CFA ICD.D
Joanne Hruska CFA ICD.D
Chairman, Chair of the Governance Committee

Ms. Hruska has over 25 years of finance experience and currently works at Integral Wealth Securities, an IIROC licensed firm. She is also a Director of Vitreous Glass Inc.

Jared Wolk CFA
Jared Wolk CFA
BOARD MEMBER, CHAIR OF THE COMPENSATION COMMITTEE

Jared is the portfolio manager of Vesta Wealth Partners, a leading fund in Western Canada. Jared brings decades of private finance experience, and a passion for innovative businesses.

Tyler Rice CPA, CA, MPAcc
Tyler Rice CPA, CA, MPAcc
BOARD MEMBER, CHAIR OF THE AUDIT COMMITTEE

Mr. Rice served as a Director and the President and Chief Executive Officer of Cassiar Gold Corp., a mining company. Mr. Rice holds a Masters in Professional Accounting from the University of Saskatchewan and a Bachelor of Management from University of Lethbridge.

Vitalist

WHERE HARdWARE MEETS LIVING SOFTWARE

Created with love by CE Brands Inc 2025. All Rights Reserved.
🍁 Calgary Alberta 🍁